Global Beer Responsible Day
Global Beer Responsible Day - The day of responsible beer consumption is an ambitious initiative where dozens of countries, hundreds of organizations and thousands of people working for breweries would join their efforts to promote the idea of responsible alcohol consumption. This movement was initiated by Anheuser-Busch InBev.
In conjunction with the Union of Russian Brewers, our company implements a number of social initiatives to shape up the culture of responsible alcohol consumption. On 17 September 2015 – the eve of the World Responsible Consumption Day – the Union of Russian Brewers, the Union of Russian Consumers, Association of the Beer-Alcohol-Free Market Participants and X5 Retail Group signed a Memorandum to formalize their intent to expand partnership and to take measures to prevent sale of beer to the underage. The initiative was supported by the Federal Service for Alcohol Market Regulation, the Chamber of Commerce and Industry of the Russian Federation and regional divisions of the Russian Union of Youth.